Moon-Full Chaoshan · Fresh Gathering for Reunion：Yuhu Cold Chain Jieyang Park Mid-Autumn Garden Carnival, Unlocking Reunion Freshness in One Stop

       A bright moon heralds a fine beginning; fresh flavours gather to celebrate reunion.

        On 18 September, the “Moon-Full Chaoshan · Fresh Gathering for Reunion” Yuhu Cold Chain Mid-Autumn Garden Carnival, hosted by Yuhu Cold Chain (Jieyang) Trading Centre and co-organised by the Jieyang Agricultural Industry Association, opened at the Chaoshan Specialty Food Culture Street in Yuhu Cold Chain Jieyang Park. The three-day event leverages Yuhu Cold Chain’s full-chain advantages to integrate Mid-Autumn folk heritage, Chaoshan delicacy tasting, agricultural production–marketing matchmaking, and consumer-benefit promotions. Using the festival as a bond, it both enriches the traditional cultural heritage of the Mid-Autumn Festival and enlivens residents’ holiday experience, while empowering merchants to expand their sales through a full-category agricultural products platform—achieving two-way benefits of industrial efficiency and public welfare.

       The Garden Carnival Opens, A Golden Autumn Appointment

       On the opening day, Yuhu Cold Chain Jieyang Park was filled with a hundred lions celebrating and crowds surging. Four themed sections—park merchant promotions, agricultural specialty product exhibitions, special performances, and interactive games—were fully open, integrating full-category agricultural product sales, specialty food tasting, exciting performances, and amusement experiences. With diverse scenes and rich formats, the event attracted a large number of residents and tourists from Jieyang and surrounding areas. Buying and selling were brisk, continuously igniting the golden autumn consumption boom.

       Chen Tao, Deputy General Manager of Yuhu Cold Chain Jieyang Company, said in a media interview that the Yuhu Cold Chain Mid-Autumn Carnival was held for three purposes: first, to leverage Yuhu Cold Chain’s platform advantages to empower agricultural product circulation and help more local premium agricultural products enter the market and expand sales; second, to use the festival consumption boom to build a display and trading platform for park merchants, promoting transaction prosperity with tangible discounts and concessions, and helping merchants increase income; third, to enrich residents’ festive dining tables by gathering fresh quality goods from near and far, so that Jieyang citizens can buy affordably, eat with confidence, and enjoy a comfortable holiday. In the future, Yuhu Cold Chain will continue to play its leading role as “chain leader” and contribute more to rural revitalisation and livelihood supply security.

       On-site merchants join forces with concessions, one-stop reunion gifts

       With the core aim of benefiting the public and boosting business, the event built comprehensive supply–demand matchmaking scenarios, giving merchants sales channels, citizens quality goods, and the industry vitality.

       Settled merchants at Jieyang Park showed full sincerity. Yuhu Cold Chain joined hands with numerous businesses to launch exclusive Mid-Autumn consumer-benefit promotions, covering grains, oils and side foods, cold-chain foods, seafood and aquatic products, seasonal fruits and vegetables, dried goods and seasonings—all categories of agricultural products, providing a one-stop solution for citizens’ Mid-Autumn reunion tables and gift-giving needs. The scene was extraordinarily lively, with seasonal fresh fruits, seasonal vegetables, farm free-range eggs, premium grains and oils, dried goods and seasonings, and other agricultural products in dazzling array and complete categories. Many merchants customised exclusive Mid-Autumn gift boxes, integrating imported ingredients, premium seafood and Chaoshan specialty snacks, suitable for diverse scenarios such as family reunions and business gifts.

       Relying on Yuhu Cold Chain’s global direct procurement network and full-chain cold-chain warehousing, ingredients in the park are delivered directly from origin, fresh and affordable, with quality controlled at the source, giving citizens peace of mind when buying and eating. “Taking advantage of Yuhu Cold Chain’s pre-Mid-Autumn event, I bought all the fresh products, dried goods and gift boxes needed for family gatherings and visiting relatives and friends in one go, without having to rush around—convenient and cost-effective,” said Ms Lin, a citizen.

       The Chaoshan Specialty Food Culture Street was even more bustling with lively atmosphere and crowded voices. Chaoshan beef balls, Huilai fish balls, pork jerky, snack kueh products, soy sauce, olive vegetables and other Chaoshan specialties all appeared, while various local famous teas, Mid-Autumn mooncakes, seasonal pastries and Meizhou golden pomelo were launched in succession. On-site free tastings and immersive experiences allowed visitors to experience the Chaoshan Mid-Autumn on the tip of the tongue. Many exhibiting brands attracted a large number of repeat customers with their authentic flavours, with hot on-site transactions and rave reviews.

       “Our pork jerky is a Chaoshan time-honoured brand, all handmade fresh. Many customers bought directly after tasting and added our contact details for future repeat orders,” said the person in charge of Guangdong Doumei Food at the scene, busy greeting customers. “Through this Yuhu Cold Chain Mid-Autumn event, our good products are directly facing consumers, promoting authentic Chaoshan flavours. The effect is very good.”

       The lively garden atmosphere, authentic Chaoshan cuisine, and rich interactive experiences allowed citizens to immerse themselves in the Mid-Autumn reunion atmosphere. “I just love this kind of lively event with a real buzz,” said Mr Chen, a citizen. “There are performances to watch, games to play, delicious food to eat, and one-stop shopping for Mid-Autumn goods. Adults and children all had a wonderful time, and we can feel the strong Mid-Autumn atmosphere right at our doorstep—very meaningful!”

       With merchants joining forces and citizens participating, diverse forces gathered together, making this Mid-Autumn Garden Carnival both warm with lively spirit and rich in industrial depth, comprehensively showcasing Jieyang’s agricultural vitality and urban vibrancy.

       Three Consecutive Days, Reunion “Food” Moments Together

       The Mid-Autumn Garden Carnival continued until 20 September. During the event, special performances, garden check-ins, fun lucky draws, photo spots and other exciting activities were staged daily, enriching citizens’ holiday experience and extending the golden autumn reunion atmosphere.

       Moon-full Chaoshan, fresh gathering for reunion. From the market to thousands of dining tables, from local products to city-wide sharing, Yuhu Cold Chain uses the festival as a medium to continuously activate agricultural circulation vitality in eastern Guangdong and safeguard the reunion freshness of countless households. Through regular operations and full-chain services, it helps more Chaoshan specialty agricultural products step out of Jieyang and reach broader markets.