Jade Full Mid-Autumn · Fresh Celebration of the National Day：Yuhu Cold Chain Global Ingredients Sourcing Fair Wraps Up Successfully – One-Stop Shopping for the Double Festival
2026-09-11 to 2026-09-12
Global Ingredients and Local Agricultural Specialties Converge – Three Themed Zones Draw Huge Crowds
On the morning of 11 September, the opening ceremony was held in the atrium of Zone B in the park, kicking off with a lively traditional lion dance performance and speeches by distinguished guests who jointly launched this sourcing and sales event. The sourcing fair featured three themed exhibition zones with over 120 quality booths. The Park Frozen Food Zone brought together pork, beef, lamb, poultry, seafood, prepared dishes and other full-category cold-chain ingredients, directly sourced with rich variety; the Huadu Agricultural Specialties Zone gathered over 50 local enterprises and enterprises from paired-assistance regions, presenting grains, oils, fruits, vegetables, tea and other origin-direct specialty agricultural products; the Jiangxi Premium Agricultural Products Zone showcased the diverse agricultural products of Jiangxi, deepening regional production–marketing matchmaking. Over 600 merchants within the park simultaneously launched exclusive promotions, covering both bulk corporate procurement and diverse household consumption needs.
During the event, on-site purchasing and festive experiences heated up in tandem, with a lively yet orderly atmosphere. The stage area featured intermittent performances including intangible cultural heritage face-changing and specialty musical performances, allowing citizens to enjoy a rich festive atmosphere while shopping. The event included multiple on-site benefits and interactive experiences covering consumption discounts, share-to-win gifts and parent–child activities. The venue was buzzing with energy, merchants concluded brisk transactions, and public participation exceeded expectations.
The event’s effectiveness was widely recognised by participating merchants. Lin Lichuan, head of Gaochuan Food Co., Ltd., a merchant in the park, said: “This event precisely matched the customer needs of catering terminals, channel wholesalers and corporate procurement. Order conversion efficiency and brand exposure both exceeded expectations. Leveraging the park’s cold-chain services and channel resources, merchants can reach downstream markets more efficiently.”
Luo Wanling, head of Guangzhou Zhangxian Supply Chain Co., Ltd., the operating enterprise of the Huadu District Trade Union Consumption Assistance Service Station, said that with the empowerment of the Yuhu Cold Chain platform, local agricultural specialty products could be displayed directly to end consumers and buyers, effectively broadening sales channels and providing a new vehicle for rural revitalisation achievements to reach the consumer market.
Creating a National Model for Premium Agricultural Products Entering the Bay Area – Guangdong–Jiangxi Collaboration Deepens Further
In parallel with the atrium exhibition zone, the “Gan Goes Global · Gan Shines Bright” Jiangxi Premium Agricultural Products Production–Marketing and Import–Export Matchmaking Meeting was held at the International Convention and Exhibition Centre on the 4th floor of Building A1 in the park. Over 80 Jiangxi origin agricultural enterprises formed a delegation to enter the Bay Area, conducting professional sessions around green and organic agricultural products, specialty processed foods and agricultural health products, including reverse procurement negotiations, Hong Kong supply and export matchmaking, cold-chain logistics discussions and project signings. Leveraging Yuhu Cold Chain’s supply chain hub advantages, Jiangxi enterprises formed a dual-track layout of “atrium exhibition linkage + 4th-floor professional matchmaking”, comprehensively opening up the trade pathway for Jiangxi agricultural products entering the Bay Area.
Supporting Guangdong Modern Marine Ranch Production–Marketing Matchmaking – Platform Hub Value Highlighted
In the same period, the 2026 Guangdong Modern Marine Ranch Production–Marketing Matchmaking Meeting set up a sub-venue in the park, bringing together the Fishery Expo Association delegation, industry associations, market merchants and other forces. Based on Guangdong’s premium aquatic resources from modern marine ranches, it built a production–marketing matchmaking bridge, helping quality products from Guangdong’s marine ranches step out of the Bay Area and Guangdong goods reach markets worldwide. Relying on its international high-standard cold-chain trading platform, Yuhu Cold Chain provided a solid vehicle for the circulation and production–marketing matchmaking of marine ranch aquatic products, further amplifying the platform’s hub value in the premium aquatic products circulation sector and opening up the circulation link from ranch to market.
Li Bing, Chairman of Yuhu Cold Chain Guangzhou Park, said in a media interview that Yuhu Cold Chain leverages its global direct procurement channel network and full-chain cold-chain warehousing capabilities to empower the two-way circulation of Huadu agricultural specialty products. On the one hand, through professional cold-chain warehousing, grading and sorting, and urban distribution systems, it effectively addresses circulation pain points such as difficulty in preserving frozen products and high loss rates, extending product shelf life and market reach; on the other hand, it integrates Huadu agricultural specialty products into the global ingredient supply chain, connecting with the park’s buyers and channel distributors, and leveraging diverse promotion channels including offline sourcing fairs and online media matrices to open up fast pathways for direct supply to citizens and enterprises. He stated that this fair is a practical implementation of Yuhu Cold Chain’s supply chain hub value, integrating global ingredients and local agricultural resources through an “exhibition zone + park” linkage model, while continuing to deepen strategic cooperation with the Jiangxi Provincial Department of Agriculture and Rural Affairs to create a national model of “origin direct supply + Bay Area direct sales” for premium agricultural products entering the Bay Area.
As an important cold-chain food supply chain hub in the Greater Bay Area, Yuhu Cold Chain’s event was not only a dual-festival stock-up event, but also an in-depth practice of the “platform empowerment, win-win production and marketing” model. In the future, Yuhu Cold Chain will continue to leverage its core advantages of global direct procurement and cold-chain warehousing, continuously creating more professional and diversified production–marketing matchmaking events, injecting sustained momentum into the high-quality development of the cold-chain food industry in the Greater Bay Area.
