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"Yizhiyu" Fish Balls Obtain HAQAA Hong Kong Registration

 Jadepremium Helps Clear the First Hurdle for Going Global



Do you have high-quality food products but always hesitate at the threshold of going global?

Barriers of qualifications, differences in standards, restricted channels... Many food manufacturers have excellent products but still struggle to break into overseas markets. Today, we will use a real case to analyze how high-quality food can successfully enter the Hong Kong and international markets.


Linyi Agricultural Development Group's "Yizhiyu" Fish Balls Obtain HKQAA Hong Kong Registration



Recently, exciting news arrived: With the assistance of Jadepremium International, Linyi Agricultural Development Group's "Yizhiyu" fish balls successfully obtained HKQAA (Hong Kong Quality Assurance Agency) Hong Kong registration!

This not only means that the "Yizhiyu" products have fully met the stringent standards of the Hong Kong market in terms of quality, safety, and hygiene, but also marks that the brand has officially opened a fast track for food supply to Hong Kong, securing a key "passport" for further expansion into the broader international market.


How did Jadepremium help "Yizhiyu" fish balls obtain HKQAA Hong Kong registration?



Successfully passing Hong Kong certification for high-quality mainland food products requires bridging the substantive differences in food safety regulations and standards between the two regions. Ensuring that products fully align with Hong Kong's *Food Safety Ordinance* and the *Food and Drugs (Composition and Labelling) Regulations* is the core prerequisite for clearing the "last mile" of food supply to Hong Kong.

"Yizhiyu," which has now obtained HKQAA Hong Kong registration, is a core aquatic product brand developed by Linyi Agricultural Development Group (a leading state-owned agricultural and food enterprise in Linyi). Its raw materials are sourced from high-quality freshwater fish from reservoirs around the Yimeng Mountain area. The recipe was developed in collaboration with Jiangnan University over nearly a year, with a fish paste content of ≥50%, starch content of ≤3%, and no unnecessary thickeners or synthetic flavors. In Shandong, it has already become a representative "Yimeng Good Product" with leading repurchase rates. This supply to Hong Kong also marks a symbolic move for Linyi's aquatic product category to break regional limitations and test the overseas market.

Jadepremium International, with its deep understanding of Hong Kong's food safety regulations and HKQAA Hong Kong assessment rules, provided "Yizhiyu" with compliance consulting, certification coordination, and other services. In the early stages, it proactively organized necessary audit materials such as aquatic product traceability and testing records, avoiding repeated corrections due to standard differences. During the audit phase, it maintained full communication with HKQAA at every milestone, providing targeted responses to assessment inquiries. This effectively removed the technical and resource barriers for "good products entering Hong Kong," serving as an efficient bridge connecting the high-quality mainland food supply chain with the Hong Kong and overseas consumer markets.


  What exactly is blocking the registration of food products for supply to Hong Kong?



As an international free port, Hong Kong has always aligned its food safety regulatory standards with international benchmarks. For mainland manufacturers seeking to supply food to Hong Kong or obtain HKQAA certification, they almost always need to pass the following hurdles:

  • Standard Inconsistencies: The Hong Kong Centre for Food Safety has significant differences from mainland China's SC system in terms of veterinary drug residue limits for aquatic products, additive usage lists, and nutritional labeling claims. Simply submitting mainland application materials often fails even the initial review.

  • Cumbersome Procedures: The HKQAA review requires a full-chain traceability check, from raw material origin registration and production batch records to third-party testing reports—every item must align with Hong Kong's requirements. Even companies with mature compliance teams need 2-3 months to complete the entire process on their own. Small and medium-sized factories, lacking experience, are more prone to repeated corrections and delays

  • Market unfamiliarity: Even if certification is successfully obtained, "supply to Hong Kong" is just a stepping stone. Hong Kong buyers, catering channels, and end consumers trust compliance-backed credentials. Without understanding localized operations, the problem of "certified but unsold" can easily arise.


HKQAA Hong Kong registration: Why is it the "first golden pass" for food going global?




Many manufacturers ask: We already have SC certification and HACCP, so why do we need to specifically obtain HKQAA Hong Kong registration?

HKQAA, the Hong Kong Quality Assurance Agency, is an independent professional certification body officially recognized by the Hong Kong SAR government. Its food registration review for supply to Hong Kong fully aligns with local food safety regulations and international standards, making it one of the authoritative qualifications for mainland food products entering Hong Kong. The benefits of obtaining this certification are very clear.

🔹 Hard threshold for channel access: When mainstream Hong Kong supermarkets, chain restaurants, and frozen food wholesalers screen mainland suppliers, HKQAA Hong Kong registration is a priority check item. Approved products are assigned a dedicated verification QR code, allowing purchasers to verify with a single scan. This effectively saves at least half a year of market trust-building costs.

🔹 Brand Premium Boost: "Supply to Hong Kong" itself is a quality label widely recognized by Hong Kong consumers. After the same agricultural and food products are supplied to Hong Kong, the terminal premium can generally reach 20%-30%

🔹 Reuse of overseas expansion springboard: Hong Kong's food safety standards are aligned with international norms, and HKQAA registration in Hong Kong essentially pre-aligns with certain compliance requirements of RCEP member countries and even the EU market. When expanding into broader overseas markets in the future, the compliance materials from this registration can be reused, eliminating the need to build traceability and testing systems from scratch.