Premium Shandong Products + Direct Delivery of Local Hong Kong Seafood & Vegetables
2026-05-18 to 2026-05-25
When premium origin products from “Quality Products from Shandong” meet the community spirit of Hong Kong’s “Local Fish & Veg Direct Delivery”, a revolution for the Greater Bay Area dining table is unfolding at Discovery Park in Tsuen Wan. This is not just a food showcase – it is a deep collaboration between Mainland supply chains and Hong Kong’s emerging consumer trends.
I. A Strong Debut: The Elegance of “Quality Products from Shandong” in Hong Kong
At Discovery Park in Tsuen Wan, a number of renowned enterprises from Shandong have gathered to showcase over 300 selected “Shandong Quality Products” across a full spectrum of food scenarios – from premium grains and oils, fresh fruits and vegetables, and convenient staple foods, to specialty snacks and health drinks.
The line‑up is impressive and the variety extensive. This is not only a vivid demonstration of Shandong’s formidable strength in its hundred‑billion‑yuan food industry, but also an innovative display that brings “Quality Products from Shandong” directly into Hong Kong communities in the most intuitive and accessible way, engaging consumers face‑to‑face.
II. From Exhibition to Community: Shandong and Hong Kong Co‑create a “Fresh‑Produce Table”
Hong Kong’s “Local Fish & Veg Direct Delivery” – powered by a mobile app – delivers products from local farms and fisheries straight to communities, embodying the consumer trend towards “short supply chains and freshness”. In the future, in addition to offline exhibitions, Shandong’s premium products are planned to be listed on various distribution channels, entering Hong Kong communities in more diverse formats.
This community‑based exhibition of Shandong’s premium products is an important supplement and a model innovation to the traditional food supply to Hong Kong – it allows “Quality Products from Shandong” to enrich community dining tables alongside local fresh produce, in a way that is more direct and closer to consumers, exploring a new community‑retail model that combines “stable Mainland supply + Hong Kong local fresh products”.
III. Compliance Entry into Hong Kong: Professional Services Bridge the “Last Mile”
Successfully introducing high‑quality inland food products into Hong Kong requires overcoming not just geographical distance, but also stringent regulatory and standard differences. Ensuring that products comply with Hong Kong’s food safety regulations and labelling rules is the key to unlocking the “last mile” of market access.
The successful supply to Hong Kong of the self‑branded food products of Ginza, a subsidiary of the Lushang Group featured at this event, is made possible precisely by the professional Hong Kong labelling compliance services provided by Jade Premium International. As a leading retail enterprise in Shandong, this move marks a significant step for the Group in expanding into the Guangdong‑Hong Kong‑Macau Greater Bay Area market.
Jade Premium International Trading Centre has in‑depth knowledge of Hong Kong’s food safety and labelling regulations. It offers Mainland exporters a one‑stop solution – from compliance consultation and label design review to customs documentation preparation – effectively removing the technical barriers for “quality products” to enter Hong Kong, and serving as a reliable bridge connecting Mainland supply chains with Hong Kong’s consumer market.
