“Jade Premium” Showcases Premium Food Brands at Hong Kong Food Expo

The 35th Food Expo, organized by the Hong Kong Trade Development Council (HKTDC), was recently held in grand style at the Hong Kong Convention and Exhibition Centre. As one of Asia’s largest professional food exhibitions, this year’s event brought together hundreds of food suppliers, showcasing premium products from around the world. At the Food Expo, the China National Agricultural Pavilion, organized by the Agricultural Trade Promotion Center of the Ministry of Agriculture and Rural Affairs, presented nearly 1,000 agricultural and food products from 13 provinces in Mainland China. Concurrently, the Food Expo PRO provided the catering and food industry with a one-stop professional business platform, helping enterprises expand into international markets and build high-quality cooperation networks.

At this year’s exhibition, Jade Premium Company Limited, a subsidiary of Yuhu Group, carefully organized two outstanding park-based merchants—Shun Ying and Jing Ye—to participate together. By showcasing their signature products at a joint booth, they demonstrated the strength and appeal of the park’s food ingredients to global buyers.

Shun Ying Foods, known as the “Chen Ji Shun He” expert in Chaoshan beef balls, presented beef balls and beef tendon balls containing over 90% beef. With their springy, juicy texture and live tasting sessions at the booth, the products quickly became a highlight, attracting long queues of buyers and sparking in-depth business discussions with purchasers from Hong Kong, Singapore, Malaysia, Vietnam, and beyond. Jing Ye Foods, specializing in halal lamb products, showcased offerings strictly produced under halal certification standards, with premium ingredients and authentic flavors. Their products drew strong interest from buyers and attracted numerous trade inquiries.

This trip to Hong Kong not only provided Shun Ying Foods and Jing Ye Foods with a valuable opportunity to showcase their strengths on a global stage, but also embodied Yuhu Group’s commitment to “empowering merchants and connecting the world.” Looking ahead, we will continue to select high-quality exhibition resources, build an efficient and interconnected global market network, and provide our clients with premium food products and professional international trade support services—helping more great flavors reach the world.